Digital Printing Makes your Office Print More Effective



You already know how to use print marketing to its best effect. Knowing how to combine print and digital will set you above the competition. As your customers embrace digital marketing more and more, your print shop will be able to give them the print they need alongside the digital marketing they want.

Your new-found expertise will position you as the go-to expert for your customers. Your advice will help them understand how print and digital can work together for their business. That means more effective marketing campaigns for them, and more sales and customer loyalty for you.

Here’s the thing your customers really need to know about using print and digital together: digital makes print tractable. When you incorporate QR codes, personalized URLs, shortened URLs, or Near Field Communication into print marketing for your customers, you give them the ability to track click-through rates. They’ll be able to see at a glance how well their campaign is performing, and how many customers and conversions it’s bringing in.

This tractability gives print plus digital campaigns an edge over print-only campaigns.

Tying Print and Digital Together


  • There are lots of ways to tie print and digital together in a marketing campaign:
  • Use printed materials to drive customers to a website or social media page (by printing the URL or by using a QR code to direct them there).
  • Use printed materials to make exclusive offers that can’t be accessed any other way (for example a QR code or personalized URL that leads to an exclusive download).
  • Print special coupons or codes that can be redeemed online and that aren’t available through any other channels.
  • Track click-throughs from QR codes or personalized URLs to gauge the effectiveness of cross-media campaigns.
  • Use social media to encourage subscriptions to print mailing lists.
  • Use email to promote print brochures.
  • Use social media or email to encourage customers to sign up for a free gift or content, in return for being willing to receive occasional marketing materials through the mail.

Tying print and digital together like this gives your print shop customers a richer marketing campaign with even wider reach.